High-impact sales & merchandising strategies for your products
Mission
Mission: Driving the growth of international and local food brands in the French retail market through strategic negotiations, expert promotion teams, and optimized merchandising. We blend market insights with agile execution to maximize ROI and adapt to market changes.
Vision
Our vision is to become the leading partner for global brands aiming to expand in France, by offering a dynamic, data-driven approach that ensures market relevance, optimizes resources, and accelerates growth. We aim to set new standards in brand development and retail success through innovative, high-impact strategies.
Our approach
Our approach is based on a data-driven and results-oriented methodology: we start with a thorough market analysis to define tailored strategies, ensuring alignment with client objectives. We then execute with dedicated product promotion & activation team and merchandising experts, continuously optimizing performance through real-time feedback and KPI tracking.
Market analysis & strategy
Case study
A leading German snack brand, known for its premium nut bars, aimed to enter the highly competitive French GMS (Grande et Moyenne Surface) market. Despite a strong product offering, they faced challenges with:
- Securing listings in top French retailers.
- Building brand awareness among French consumers.
- Driving in-store visibility and promotions effectively
We implemented 360° sales and merchandising strategy, combining commercial expertise and in-field execution:
- Negotiation & listings: Secured product placements in top GMS retailers: (Carrefour, Auchan, Leclerc, Intermarché, Cora, Casino).
- Field promotion: Deployed a 12-member activation team across key regions.
- Merchandising: Optimized placements, displays, and promo shelf space.
- Market insights: Collected real-time feedback from stores to refine marketing strategies.
- Retail media campaigns: Organized in-store tastings and promotions to drive trial and visibility.
Our campaign delivered outstanding outcomes within 6 months:
- 350 new product listings across top GMS retailers.
- +15% sales vs. target
- 20+ in-store tastings, driving 1,000+ product trials.
- 75% compliance on shelf placements and promotional displays.
- Collected over 100 consumer feedback responses, enhancing future marketing campaigns.
Our services
Commercial strategy
- Market Analysis: Studying market trends and target audience.
- KPI Identification: efining key performance indicators to track success.
- Action Plan Design: Building a tailored commercial strategy with clear objectives.
Commercial negotiation
- Retail Discussions: Managing negotiations with GMS buying offices.
- Listing Acquisition: Securing optimal agreements and product placements.
- Performance Tracking: Analyzing results to refine negotiation strategies.
Product promotion & activation team
- Trained promotionn team: Building, managing and deploying dedicated teams to execute field strategies.
- In-store visits: Driving distribution and improving shelf pressence.
- Market feedback: Collecting insights from store to adjust strategies.
Marchandising experts
- Shelf optimization: Ensuring strategic product placement to maximize visibility.
- Promotional display: Deploying POS materials and in-store events to boost sales.
- Compliance checks: Ensuring store execution and promotions align with trade agreements.
Combine seamlessly fitting layouts, customize everything you want, switch components on the go using our bootstrap.
Merchandising & optimization
6000€/month
Merchandising : Product placement, brand guidelines compliance, in-store displays, facing optimization, stock rotation.
Point of sale optimization : Sales performance analysis, customer journey improvement, A/B testing, restocking, consumer behavior adaptation.
Promotions & events : Planning in-store promotions, event execution, impact analysis, retailer negotiations.
Audit & feporting : Merchandising assessment, field feedback, sales results analysis, corrective recommendations.
Product promotion & activation team manager
9 000€/month
Team support : Goal setting, coaching, team motivation, conflict resolution, performance improvement.
Continuous training: Sales skills development, product updates, communication coaching, role-playing, digital sales tools.
Performance tracking: Sales analysis, best practices identification, recommendations, management reporting.
Product promotion & activation team
7000€/month
Training : Sales techniques, objection handling, product knowledge, sales pitch optimization, CRM usage.
Store visits : On-site presence, product demonstrations, order follow-up, product visibility, field feedback.
Reporting & analysis : Sales tracking, market trends, gap analysis, improvement areas, corrective actions.
Sales monitoring : KPI analysis, promo effectiveness, strategy adjustments, coordination with management.
Negotiation & listing
8% commission
Buyer research: Identification of key prospects, segmentation, needs analysis, sales arguments, CRM management.
Negotiation: offer presentation, objection handling, pricing strategies, closing techniques, payment terms.
Administrative follow-up: Contract management, order processing, payment tracking, logistics coordination, reporting.
Follow-up & retention: Post-sale monitoring, cross-selling, follow-ups, performance analysis, long-term partnerships.
Commercial strategy
(Free if combined with other services)
(Free if combined with other services)
10 000€
Market analysis : Trend study, competitor analysis, customer segmentation, SWOT, strategic monitoring.
Sales strategy : Goal setting, channel selection, pricing policy, action plan, CRM implementation.
KPI & performance Tracking: Revenue, conversion rate, ROI, customer feedback, reporting.
Detailed report: Summary of results, performance vs. objectives, recommendations, growth opportunities, action plan.
Customizable commando teams:
We tailor our product promotion & activation team to your specific needs. Whether it's a one-time mission, a targeted campaign, or a large-scale deployment across multiple stores, we provide a rapid and effective intervention with an immediate commercial impact.
Shared product promotion & activation team-max 2 clients
Cut costs while maintaining top execution quality! We offer the possibility to share our field teams between two complementary brands, ensuring stronger in-store presence while optimizing your commercial investment. A smart solution to boost your visibility and sales without exceeding your budget!
Week 1-2
Client needs analysis: Initial meeting, market analysis, and KPI definition.
Week 3-4
Strategy development: Define sales zones, segment prospects, and build an action plan.
Week 5-8
Operational setup: Recruit and train Product promotion & activation team , create the project brief, and set up logistics (CRM, samples, marketing materials).
Week 9+
Mission launch, monitoring & reporting (continuous)
Client onboarding
A structured process to align goals, define strategies, finalize agreements, and set up operations for a successful market entry.
Kick-off meeting
- Define goals and KPIs.
- Align on brand vision, retail objectives, and key challenges.
Contract & planning
- Finalize pricing and timeline.
- Establish clear deliverables, reporting frequency, and milestones.
Strategy workshop
- Identify target retailers, key sales levers, and success metrics.
- Collaborate on segmentation and action plans.
Operational setup
- Recruit and train teams, prepare tools.
- Set up CRM, merchandising materials, and in-store execution guidelines.